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How Pennies From Heaven is providing a valuable asset for ESG agendas

09 May 2024

Charities

ESG is at the top of everyone’s agenda, and rightly so. Learn how UK employers are using our simple idea to deliver the ‘S’ in their ESG goals, as reported in this recent Forbes article.

“The cost-of-living crisis is hitting the charity sector as fundraising becomes more challenging, with fewer people able to afford to donate to charities. However, a social enterprise founded almost 24 years ago provides a revenue lifeline to charities and helps organisations fulfill their ESG (environmental, social and governance) responsibilities by enabling employees to donate the pennies from their payslip to charity.

Since its inception, Pennies from Heaven has raised over £6 million. Its ingenious model has stood the test of time, with steady growth in donations, even during the global financial crisis and ensuing recession of 2008. Now, with organizations under increasing pressure to tackle environmental and social issues, the scheme allows employers to create massive change from small change.

An organisation’s social position is increasingly critical in terms of not only attracting customers but also hiring and retaining employees. Not surprisingly, demand for a scheme that makes it easy to donate to charity and makes staff feel good about it is rising.

Pennies from Heaven cofounder and non-executive director Anthony Law, says: “It’s about making it easy for people to donate and feel good about doing it, and as a result, we are all winners; companies, charities, and people.”

You can read the full article here

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