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Formerly known as Pennies from Heaven

For Charities

The Opportunity

Microhive, the act of donating small amounts to charity, is a powerful tool for individuals and businesses to support charities and communities. While the contributions may seem modest on their own, collectively, they make a significant impact. To date Microhive has raised £8m by employers inviting their employees, pensioners and suppliers to donate small amounts to charity on a regular basis.

Microhive is an additional fundraising tool for charities, providing regular and fee free donations. It works alongside Payroll Giving and is hassle free and quick for companies to set up. Invite your corporate supporters to join Microhive today.


Some of the hundreds of Charities already receiving Microhive donations…

How it works

Microhive is simple for employers to set up and we work with employers every step of the way. Employers are issued a license to run the scheme, select a benefiting charity(ies) and decide how they would like employees to join the scheme (this can be through the Microhive website). Once an employee signs up the penny donations are automatically deducted from pay, shown on payslips and the collated donations are sent to Microhive each month for distribution to charity.


Employers issued license

Employers and Microhive sign an agreement prior to scheme set up. This includes issuing a license to the employer to run the scheme concept.


Employer chooses Microhive charity

Employers decide the benefiting charity and all staff donate to the same one. Employers can choose more than one charity to support.


Set up and launch

Microhive will set up and administer the scheme for employers including launch communications, best practice advice and online sign up.


What are the benefits?

Microhive delivers reliable, regular income for charities and to date has raised £8m for 800 charities. Introduce Microhive as an additional fundraising tool to your corporates.

  • Regular, reliable donations
  • High participation - average 29%
  • Fast and easy implementation for corporates
  • Zero costs for charities

These employers are already part of Microhive…

What charities say

Read what some of our partners and charities think of Microhive. We pride ourselves on making the scheme easy and simple to set up and work with employers to ensure the scheme is popular with staff.

cancer-research-uk (Copy)

“We’re the world’s leading cancer charity, dedicated to saving and improving lives with our research. This research isn’t possible without the generosity of our supporters – all contributions make a real difference to people affected by cancer. Since 2004, you’ve raised over £160,000 for Cancer Research UK. Thank you, Pennies from Heaven, for your wonderful support. Together we are beating cancer“

Nicholas Fear. Cancer Research UK

Macmillan-Logo-2 (Copy)

“Macmillan Cancer Support is very grateful to have received over £360,000 through this incredible way of giving and the annual donation is increasing year on year. It is a simple and efficient fundraising initiative for any company and a fantastic way for employees to support us. Their pennies have turned into thousands of pounds for Macmillan, supporting our work helping people living with cancer get the support they need. It is so nice to see how small donations can really add up and make a huge difference.“

Ollie Lashbrook, Macmillan Cancer Support

Mary Ann 2 (Copy)

“Mary Ann Evans Hospice has been a beneficiary of the Pennies From Heaven / Microhive scheme now since 2007, and during this time has received over £200,000 in donations which is incredible. Pennies From Heaven / Microhive is such a simple and effective way for organisations to support their employees to donate their salary pennies to their chosen charity. We rely so heavily on the generosity of our supporters, and we couldn’t continue to offer our vital services to our patients, and their families, without support like this. “

Mary Ann Evans Hospice

New-2021-MFT-Charity_CMYK_REG (Copy) (Copy)

“It’s incredibly special to know so many of our Trust staff feel moved to support us by making a small monthly donation, which makes a difference in the hospitals and services where they work. Of course, we’re always grateful for every donation, but having a regular source of income like this helps us to plan for the future. We’re so pleased the scheme has been, and continues to be, successful. Manchester Foundation Trust Charity who have raised £130,000 through Pennies from Heaven“

Manchester Foundation Trust Charity

Q&A Charities

We're excited about the future and grateful for your continued support as we embark on this new chapter together. If you have any further questions, please don't hesitate to reach out to us at We're here to help.

Together we are all empowering change, one penny at a time.

Microhive, the act of donating small amounts to charity, is a powerful tool for individuals and businesses to support charities and communities. While the contributions may seem modest on their own, collectively, they make a significant impact. To date Microhive has raised £8m by employers inviting their employees, pensioners, and suppliers to donate small amounts to charity on a regular basis.

We believe in making giving easy for businesses and individuals and want to transform the way people donate to charity. The opportunities to Microhive are endless, Let’s unleash the power of small change giving and empower change one penny at a time.

Employees simply sign up and the pennies are donated to charities directly from pay. If you earn £850.34 then you keep the £850 and donate the 34p to charity. The maximum amount you can give is 99p from every payslip and whilst a small ask of each of us, together we can make a big difference to charity.

We used to call the scheme, Pennies from Heaven, the concept, and operation remain the same, it just has a new name.

The employer nominates the charity that all staff give to. The charity can be any UK registered charity.

Employers can nominate more than one charity in which case the donations are split equally across them.

Yes, please do introduce Microhive as a fundraising tool that employers can adopt to further support your charity. You can download a brochure on our website or email and we can share collateral.

Yes, but not a lot. Microhive will agree a modest fee for the license to run the scheme to not only cover the costs of the services we provide but also support us to continue our charitable work. As a Social Enterprise, our employers realise the scheme can accomplish more by working together than acting alone. We are on a mission to grow micro-giving across the UK and our fees enable us to do this. Without employers recognising the value we bring to the wider charitable sector Microhive would cease, costing the charity sector ~£700,000 a year of donations. The fee will depend on the level of services provided and the number of employees. Microhive receives no other income and does not charge the charities anything.

There’s never been a more important time to take care of each other and our communities, by leveraging the collective power of many small donations, Microhive cultivates a habit of generosity, empowering individuals, and businesses to become active participants in creating positive change.

  • It’s a small ask – most people can afford to join in and be part of the collective impact.
  • It’s simple to set up – Microhive administers the scheme and has 25 years’ experience.
  • Demonstrates social purpose as part of ESG reporting – show you are acting in a manner benefiting society as a whole.
  • Supports a Social Enterprise – Microhive exists to create meaningful change by using business as a force for good in our communities and beyond.

Setting up Microhive is simple, and we are here to guide you. Once we have issued an employer a license to operate the scheme, they would need to:

  • Choose their benefiting charity/charities.
  • Invite staff to join in – employees can sign up via the Microhive website and comms can be designed by Microhive. Administration is done by Microhive, little impact on payroll and finance teams.
  • Pennies are deducted and sent to Microhive for distribution to charity.

We have launched in as little as five days.

Most of our employers run Microhive and Payroll Giving as they represent different types of giving. If an individual want to choose a specific charity and give more, then Payroll Giving is the perfect choice. Most employers want to ensure that all staff can be part of a work based giving scheme and this is what Microhive provides. Microhive allows the majority of employees to support charities as the individual ask is less than £1. Collectively teams can raise thousands of pounds for charity and all be part of the success.

We are a restless fundraising company on a mission to champion the collective power of giving pennies, not pounds. We want to grow micro-giving across the UK and show everyone how easy it is to collectively make a difference. As part of our ongoing commitment to innovation and growth, we’ve decided to rebrand ourselves to better align with our vision and values. We wanted our name to be unique, adaptable, portray a sense of community and momentum and bring in the micro giving element and felt that the name Microhive better reflected this.

Microhive is our new trading name. Pennies from Heaven Fundraising Limited and Pennies from Heaven Distribution Limited remain the company names registered at Companies House.

Microhive is the UK’s largest micro giving scheme for employees and pensioners and to date has raised £8m for over 800 charities. We have around 400 partners including Aldi UK, Barclays, Bank of England, Cap Gemini, HSBC UK, Cadbury Schweppes, Circle Health, East of England Cooperative, EY, ITN, Harrods, LV=, Puregym, Moto, TUI, WHSmith and the largest UK employer the NHS. We are proud to share that NHS employees have donated £1.6m much of which has benefited NHS charities.

Yes, Microhive is a way for a company to show their external stakeholders that their organisation is committed to go above and beyond to support charities and the communities it operates in.

In 2023 we launched the Microhive Pennies from Heaven Quality Mark (formerly known as Pennies from Heaven) and shared it with our winners. This mark demonstrates an organisations dedication to support society and add value to the charities and communities they care about. Working with Microhive also generates a much wider impact than the donations the charities receive. We are a Social Enterprise that wants everyone to be part of micro giving, so as employers join the Microhive family, all working together for the betterment of society, the deeper the social impact we have together. Only our Award winners can use this mark on their websites, ESG reports and other stakeholder communications.

Microhive is here to make the set up and running of the scheme simple working with employers at every stage. Some of the services provided by us include:

  • Payroll set up – we help set up the scheme on payroll systems and share best practice from other employers, saving employers time and change costs.
  • Set up and administration of scheme – we provide implementation guides, consent form wording, promotional artwork and HMRC gift aid wording (without which staff will have to re-join the scheme if charities change).
  • Distribution of donations – Microhive receives and sends the donations to charities and send employers quarterly audit trails confirming this. Microhive is externally audited each year providing employers with assurance of our credible donation processing.
  • Online sign up – Staff can join the scheme via the Microhive website.
  • License Provision – We provide employers with the Intellectual Property of the scheme and the use of the name and registered trademark.
  • Awards Program – Each year we recognise employers who have high levels of participation in the scheme.

Yes, Microhive donations are eligible for Gift Aid. This can be claimed annually or when charities change.

What to do next…

Giving small amounts is affordable, simple, and impactful. It shows how we are all working together for the betterment of society. Employees and pensioners can Microhive through their monthly pay and supply chains can be empowered to harness greater purpose. Get in touch with us to see how your charity can benefit from Microhive donations.

Download the brochure

For more details on how your charity could benefit from Microhive donations, please download our Charities brochure. This is packed with information on how to introduce the scheme to employers, benefits to employers and advise on how employers could set up the scheme and start raising funds for you. You can find an Employers brochure at the top of the website that can be shared with your corporates directly.